How Do You Create a Video Marketing Strategy
You may have a marketing strategy in place that repeats its self and has stayed the same for a long time. Ask yourself these few questions. Is this working for your company or product and is it gaining the returns that you need? Or are you wasting money on marketing materials that aren’t targeted enough.
How do I use Video Marketing?
One way to improve your results is to revamp your marketing materials with an updated brochure or leaflet. But will this reach the audience you need to boost sales? Printed materials can be great at delivering a companies brand and message. But they don’t have the same reach as a digital tool.
The best thing you can do with your company is to invest in video marketing, and specifically in an explainer video. A Facebook executive predicted that the platform will be all video in less than five years! One way to use your explainer video is to showcase it on your website. It will not only show favourably for Google by optimizing your web presence, but it can showcase what your product does in a fraction of the time. Engaging the consumer so that they will take that next step in contacting you.
“54% of consumers want to see videos from brands in comparison to 46% newsletters or 41% social image.” – hubspot research
42 million people use social media in the UK and the quickest and easiest platform to connect with that audience is video.
If you aren’t getting the results you need with what you’ve been doing, then think of another way to connect with your audience. Start with exploring what video can do for your company.
By not engaging with your audience and clients your competitors probably are which puts your company at a disadvantage.
With the right video created and the right strategy you can increase your engagement with your audience highlighting the products your company has to offer.