Animated videos are a great marketing asset for almost any type of business today. Video is now used by businesses in all sectors to engage audiences, provide information, and ultimately drive sales.
One of the advantages of animated video assets is that they are versatile, and can be used in a range of different environments. With a few tweaks, sometimes the same basic animation can be repurposed for use in a whole array of marketing purposes.
In this blog post, we will look at 5 different ways you can use animation to drive new business. But first, we need to look at the fundamental question of strategy.
Can animation help your business?
A bespoke video asset is a great tool to have in your marketing arsenal, and any business can benefit from an animation that promotes its product or services well. The content itself, however, needs to be just right, and that requires strategic thinking.
One aspect of animation strategy is selecting the right style. This stems largely from the techniques that are used to create the video. For example, cutout or stop motion animation has a friendly or even comic feel, and depending on the brand would probably not be suitable for a lot of corporate or B2B contexts. Another example is that while many videos have a narrative with characters in it, this may not be appropriate for certain businesses. In these contexts, motion graphics, which rely mostly on text and colour, might be more appropriate. The list goes on – but it’s important to get the style right.
Another key aspect to get right is the messaging. Simplicity is usually key to communicating a message through video. Getting the words right is one thing, but there’s much more to think about. The narrative, the pace, the colours, the sound, and the overall visual impact have a huge bearing on how your message comes across. It’s important to have an understanding of how all of these aspects tie together in order to create a video that has maximum effect for your business.
Thinking about using animation for your business? Why not book in a free strategy session with us to talk about how animation can help you.
Uses for your animated promotional video
With these strategy considerations in mind, let’s take a look at some of the different ways that animation can be used to promote your business.
1. On your website to explain your product or service
An explainer video on your website is a great way to illustrate your product or services. Explainer videos have been shown to increase conversion rates online. A well-made explainer video builds engagement, trust, and brand affinity, as well as providing the fundamental information that a person needs to know about your offering. Embed one on your product or services pages to draw your future customers in and drive them to make that all-important enquiry or purchase decision.
2. On social media as a short buffer ad
Whatever industry you work in, you can be sure that your audience uses social media. Depending on your product or service, the platform you want to use might be different. For B2C, Facebook and Instagram are more appropriate. For B2B, LinkedIn is generally much better. But the principle is the same. Social media video allows you to specifically target your demographic and reach them with your brand’s messages at any time you want. Moreover, because of the detailed analytics available through social platforms, it’s easy to measure your success and scale up or down in line with your budget and business needs.
3. For PR, along with a press release
Add extra depth to your PR pitches by providing an animated video in your press package. Media publishers receive dozens of pitches every day, which means it’s difficult to stand out and get your news featured. If you can provide a super impressive animated video to make your story stand out, it makes things easier for media publishers, as well as providing them with rich, quality content for them to feature on their sites.
4. On your exhibition stand
Displaying a custom animated video on a screen or projector as part of your exhibition stand is a proven way to draw attention to your company. With relatively few companies using this method, it’s an effective way to stand out and visually attract attention to what you do. The animation doesn’t need to be the focal point by any means – it’s usually just a way to drive initial interest and get conversations started. Having an animation on loop in the background never fails to draw the attention of passers-by.
5. As part of a presentation or pitch
A short animated video is a great way to add a new dimension to your presentations or pitches. Multimedia is a great way to spruce up a presentation. Not only does it give you a break from talking, but it provides a richer, more multi-faceted dimension to your presentation. If your words aren’t cutting through, then an animated video can provide a whole different angle to persuade your audience.
Video animation for business
Want to learn more about animated video? Book in a free strategy session with us, and we’ll look at how video can you help you meet your business needs.