Something exciting is on the horizon.
As lockdown restrictions are slowly easing worldwide, in-person exhibitions are set to make a return soon and personally, we can’t wait.
But it’s been a while since we’ve all attended one and in that time the world has changed. Digital media has been woven into our lives and customer habits have changed as a result. Old strategies are no longer going to appeal to potential clients and investors like they used to, something new is needed.
We’ve been giving quite a lot of thought here at Animated Technologies into how best to showcase technical products at exhibitions, after all, solving problems is what we do best. We’ve collected some top tips for exhibitions that we wanted to share with you, as well as bringing you industry news about AR and Interactive apps to help you keep your edge on your competitors at your next exhibition.
Digital marketing isn’t just reserved for online content. It can be used throughout your business in a diverse range of scenarios.
One of the most under-utilised areas of digital marketing is the use of it in in-person events such as exhibitions and trade shows. By tapping into new technology, such as AR and Interactive Apps, your business can get an edge over its competitors by showing potential customers how your product can solve their problems in an easy to understand yet memorable way.
As technology and devices are increasing with their potential, so are the possibilities for using AR, VR and interactive applications in new and creative ways.
AR drives traffic and helps you to secure sales.
Augmented reality or AR allows brands to present information on products more interactively than through leaflets or even video content.
Whilst this past year has been tough on many businesses, it’s also taught us a lot about how we should approach the future. If your business is looking to take those next steps in embracing a more digital world, we would love to work with you to help you explore that.
Contact the team today and see how we can help your business approach its future with the use of animation, AR and interactive apps.