If you’re thinking of investing in animated video content to help promote your new product or service to customers but are unsure as to how effective video content is or how you’d even effectively utilise it then we’re here to help.
According to a recent study 51% of marketing professionals worldwide, name video as the type of content with the best ROI.
This comes as no surprise as more than 500 million hours of videos are watched on YouTube each day. This goes for branded content too, with 85% of consumers wanting to see more video content from brands. In addition 64% of consumers will make a purchase after watching branded videos on social platforms.
Now that you know how effective video marketing can be at promoting your new product, let’s find out how to make the most of video content. Read our top tips on how to promote a new product with animation.
Create Content On Your Own Website
Now that you’ve got your video, a good place to start promoting it is on your own website. You can do this by either writing a blog or a news article, creating a new landing page that explains what the video is about or embedding the video on your homepage. This is a great opportunity for you to go into detail about your product, what it does, how it will benefit the user and how it works.
Whether its a 3D product animated video, explainer video or technical animation video, writing a case study or a dedicated content page will provide your users with the information they need to make an informed decision about your product or service as well as encourage engagement with the site.
Share On Social
Social media is a great way of spreading the word about your product or service. Consider which channels your business is currently using and how you can utilise them to your advantage. Whether its Facebook, Twitter, Instagram, LinkedIn or any other channel, each can be used to your advantage. One way of doing this is by setting your content as your featured video on Facebook so that it will always be at the forefront of your Facebook page.
You can achieve the same affect on Twitter by posting a tweet of you video and pinning it to your page. Use your channels to create excitement and anticipation with your audience by sharing stills and mini clips from the video and linking back to the content or the blog posted you’ve created.
It’s also important to regularly engage with you audience by joining in with relevant chats and communities online. By doing so, you’ll find that there will be opportunities for you to speak about your business and share your content. Enabling you to reach a wider audience.
Utilise your email subscriber database by creating an effective email marketing campaign that promotes your video to customers. While its difficult to embed videos into email, you can use a still image from the video with a play button over the top to link through to your website where the video can be played. Not only is this a great call to action to get people on your website, but according to research using the word video in an email subject line boosts open rates by 19% and increases click through rates by 65%. It’s also an effective way of letting your existing subscribers and customers know about your new product or service, potentially providing you with repeat custom.
Outreach To People In Your Industry
Reach out to a wider audience by contacting relevant people and publications in your industry and let them know about your amazing new product or service. You can achieve this by creating a news story or press release about your service or product and email them to see if they would like to review it, talk about it on their website or share it on social media. Consider who is relevant to you and your target audience before contacting and whether or not their readers will be interested in what you have to offer. The more relevant you are to the publications you reach out to, the more likely they are to share and talk about your business which will help promote your new product. Having your video content shared and talked about by other people in your industry helps to build up your brand as an authoritative figure and could potentially acquire you lots of new customers.
Optimise Your Video For Search
Effectively optimising your content for video search engines such as YouTube, means you’ll be making it easier for users to find your content. By knowing what potential customers are searching for you’ll be able to create highly relevant and engaging content as well as potentially increase the sales of your new product or service.
Conduct keyword research and be sure to include the most relevant phrases in your video title and description. The title and description should still be user friendly and only include the keywords in a natural way – it should not just be a list of words. Add video tags that are specific to what your video is about as it will make it easier for Search Engines to get a better understanding of your content. In addition, including a video transcript in the description box also helps Search Engines better understand your content and how to serve it to users.
So now you’ve got to grips with the effectiveness of video content and how to promote a new product with animation, why not get in touch with Animated Technologies for a FREE strategy call to discuss product launch videos.
With over 20 years experience, we’re able to effectively create product launch videos to help get your brand message across. Give us a call on 020 3984 9998 or 01248 858 081 today.