Motion graphics are a powerful tool for branding and marketing
Video marketing and animation grow year on year. It’s effortless to consume, it’s effective at conveying information, and when done well, it’s a joy to watch.
But with so many video marketing options available, why would you choose to use motion graphics over another method?
Let’s start by looking at exactly what motion graphics is. We’ll then go on to discuss the benefits of motion graphics for branding and marketing.
What is motion graphics?
Motion graphics is a type of animation that uses text, graphics, colour, and movement to create visually striking video content.
In general, motion graphics is used for videos that do not feature characters and do not have a strong narrative. For that reason, it’s often used for logo animations, product animation videos, and explainer videos.
For decades, motion graphics have been used by leading brands across industries. They are a proven, effective method of conveying key messages clearly, concisely, and beautifully.
So why should you use motion graphics?
Why use motion graphics
Almost any business can benefit from video marketing, but it’s important that you choose the right type. In order to do that, it’s good to have a basic understanding of the different types of animation available. With that in mind, here are six of the key benefits of motion graphics.
1. Motion graphics are perfect for logo animations
Motion graphics are ideal for logo animations. If you need your logo to jump out, a simple logo animation is a tried and true method to achieve it. From Coca-Cola, to MasterCard, to Hewlett Packard, logo animations are used by every major brand.
The advantage of an animated logo is quite simply that it catches the eye. If you want people to remember your brand name and logo and with some particular video content, then an animated logo is the proven way to do it.
2. Great if your product isn’t visually strong
If your product or service does have a strong visual side – for example, an app, a software product, or a technology component – then motion graphics can come to your aid. By using graphics, you can brand a product or service so that even the least visually appealing product becomes attractive.
In the world of digital products, motion graphics are increasingly important for branding and marketing. Consider brands such as Uber, Spotify, or Headspace, whose visual identity is consolidated with careful and consistent use of graphics and animation – the user remains immersed in the visual world of the brand as they use the product. It’s powerful stuff, and it’s helped to build some of the biggest tech brands in the world today.
3. Enables sophisticated and elegant visual branding
For some brands, 2D and 3D animation can seem too casual. One of the advantages of motion graphics is that it can enable you to create a sophisticated feel for your visual branding. This is more suitable for many corporate brands, as well as a lot of technology companies.
By choosing the right typeface, font, colours, voiceover, and even types of movement, it’s possible to craft motion graphics that perfectly represent the personality of your brand. It’s simple and powerful and it means that engaging and visually appealing video can be a reality for literally any sort of brand.
4. Ideal for clear communication of facts, stats, and benefits
Motion graphics are great for conveying information in a simple and pure way. They enable you to remove clutter, forcing you to focus on your core message. For marketing, this is extremely valuable. By restricting you to basic yet powerful visual elements, motion graphics get straight to the point.
This means that motion graphics are often ideal for explainer videos. If you need to convey complex information to customers, then the purity and directness of motion graphics are often just what’s needed.
5. Blends with other animation styles
One of the benefits of motion graphics is that they can be used in conjunction with other animation styles. The most obvious application of this is that a logo animation can be used at the tail end of any sort of video. But the creative possibilities go beyond this.
Elements of motion graphics can be combined with live video, whiteboard animations, and both 2D and 3D animation. The effects are often distinctive and visually engaging, as you juxtapose styles to back up your video’s narrative and draw the viewer in.
6. Motion graphics are visually striking
Humans have been using graphics for millennia, and the human eye is naturally drawn to the effective use of colour, movement, and beauty. These things are literally part of the fabric of our species, intimately tied up with how we have evolved over hundreds of thousands of years.
This is the core of why graphic design remains so powerful and effective today. By creating striking visuals that draw on the fundamental elements of design, you tap into something deep within your audience’s brain. From here, you are in a powerful position to get your message across and drive action.
Talk to us about motion graphics branding and marketing
We’d love to talk to you about how animation can help your business. Get in touch with us today to book a free strategy session.