Branding and Product Launch for Top UK Technology Company

We were asked to create branding and a product launch video for one of the UK's top technology companies specialising in cash validators. With highly advanced technology it was important that potential clients could see and understand how these complex components worked, something animation excels at. The end result was a 3D animation that not only looked great but ensured the complex technical workings of the machine could be understood by the viewer.

Turning words into visuals

We worked closely with the technical team at ITL, taking their ideas and turning them into animations that could be easily understood by the viewer. As well as showing off the technology within the spectral, we needed it to look great too.

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High quality, realistic 3D renders, show off the technology of the Spectral NV200 in all it's glory. Animation enables us to show an expanded view of the inner workings of the product, which allows customers to understand exactly how the technology works without having to physically see the product - widening the reach of ITL's target markets.

The team created really innovative animations to showcase our products and bring our technical cash handling devices to life! The team is very knowledgeable and helpful. Their video animations are the perfect way for us to demonstrate our new products to a worldwide audience and they always produce results. Our products are quite technically advanced with a lot of complex scientific and engineering functions but the animations allow us to outline the various features and benefits of our products in a way that is easy for anyone to understand.

Dayna Patterson

Manager at Innovative Technology LTD