How do you target new audiences? How do you improve sales on a product? There are a few ways to do this that are less daunting then you think.
Video content and how it can help?
Video can help increase your website conversions by up to 80%. This means that if you have a video of your product on your website in the right place, then the user is more likely to either click for more info or will buy from your website.
Venturing down the avenue of video doesn’t have to be a lengthy or costly experience. There are many websites that you can go on that will help you create an animated video for your company for a very reasonable price.
However, where these websites may fall down is how effective they are at explaining technical or complicated information.
The brain process videos 60,000 times faster than text
So, is video for you?
So hopefully by now you may be thinking, will video work for my company? Definitely! But you will need to make sure it’s part of a larger marketing strategy.
A video is great at communicating what you need to say quickly and effectively. But if nobody can find it then you would have wasted that investment.
It’s important to have a long-term marketing plan in place. Use your video on your company landing page to increase your SEO for Google. The easier it is for Google to find you, the easier it is for your customers to find you as well.