Innovative Technology (ITL) design and manufacture cash handling hardware used in machines around the world. The engineering that makes their products accurate and reliable is hidden inside the casing, where customers and distributors never see it, and it’s hard to get across in a brochure or a sales call.
ITL has come back to us for animation across a series of product launches. We take their product models and build 3D animations that open up each device, show what happens inside and how its features work together, then pull back to the finished unit. For the Spectral range and the NV4000, that gave ITL’s sales and marketing teams a clear, consistent way to explain complex engineering to a worldwide audience, and the films now sit on ITL’s website and in their launch material.
Launch and sales material that explains the engineering without an engineer in the room.
The team created really innovative animations to showcase our products and bring our technical cash handling devices to life! The team is very knowledgeable and helpful. Their video animations are the perfect way for us to demonstrate our new products to a worldwide audience and they always produce results. Our products are quite technically advanced with a lot of complex scientific and engineering functions but the animations allow us to outline the various features and benefits of our products in a way that is easy for anyone to understand.
Dayna Patterson | Marketing Manager, Innovative Technology LTD