/The challenge
Betsi Cadwaladr University Health Board (BCUHB) needed an engaging way to promote physical literacy: the skills, motivation and confidence to be active throughout life. The aim was to educate parents, carers and educators on the importance of developing these skills from an early age.
/What we made
We produced a friendly, accessible 2D animation that breaks down the concept of physical literacy and its lifelong benefits. The visuals were bright, inclusive and designed to appeal to a wide age range, helping communicate key messages clearly and memorably.
/In pictures
/The result