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The Challenge
Betsi Cadwaladr University Health Board (BCUHB) needed an engaging way to promote physical literacy—the skills, motivation and confidence to be active throughout life. The aim was to educate parents, carers and educators on the importance of developing these skills from an early age.






The solution
We produced a friendly, accessible 2D animation that breaks down the concept of physical literacy and its lifelong benefits. The visuals were bright, inclusive and designed to appeal to a wide age range, helping communicate key messages clearly and memorably.
